UX, or User Experience, can easily make or break your business. That may seem harsh but it’s true. 79% of people who don’t like what they find on one site will go back and search for another site. Meaning, if you aren’t giving the people what they want and offering an easy way to digest it, you miss out on their business.
What is UX Design?
How does design relate to user experience? Think of the last time you visited a site. Did something take a long time to load? What the text a little off-center? Did the colors clash a little too much?
Chances are, if you said yes to any of those questions, you left the site. These design elements, or lack thereof, made the content difficult to digest and overall just made the site seem unprofessional. That is how simple design can impact how the user or visitor engages and interacts with your site.
“User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product.” – wikipedia
Tweet: #DYK: 79% of people who have a bad #UX on a site leave and search for another option?
The look and feel of your site is important (I mean, that’s what the whole first half of the article is about). However, in order to provide this great experience, you need to go beyond basic design and into deeper thinking.
UX Designers work to considers:
- Why? Looking at the motives and why a person should be interested in interacting with the site. What are the values at present that the site has to offer and how can they be better portrayed.
- What? The total functionality of your site should seamlessly work together. What can been done to make this happen?
- How? Lastly, how can we then work in branding, aesthetics, and ease of accessibility into one amazing site?
- Who? Who is the target market and how to they interact with content? Most likely, depending on your audience, this can influence color and even the overall feel of the site as a whole.
Plain and simple, UX design (much like many other aspects of marketing) is user focused. How a designer creates and organizes a site systematically influences not only the experience that the user has, but also their journey through the site and making that conversion. In order to full encompass everything that represents each user to a site, most designers don’t just “make things” they formulate personas, maps, do continuous testing, and generate proto-types to ensure that the site that is presented to the world is the best it can be.
At the start of this article you most likely thought design was design – they make graphics and branding right? In reality it goes so far beyond the idea of just putting together images. UX design has numerous moving parts that help your site visitors experience the best representation of your business. This, in turn, helps you make the sale.