Privacy and Web Security in The Digital Age | Wave Interactive

In the digital age, web security is becoming more important. Despite this, the rise in hacks and data breaches has many customers worried. Which companies can they trust? What is happening to all their data? These are just a few of the questions that your customers may have, but more importantly, they may wonder what you are doing to protect them. Unfortunately, there have been many recent cases where companies aren’t doing enough. Here are some stats that you need to be aware of:

  • Yahoo holds the record for the largest data breach of all time with 3 billion compromised accounts
  • Cyber attacks are considered among the top three risks to global stability
  • The cost of lost business after a breach for US organizations adds up to $4.2 million
  • 58% of data breach victims are small businesses

All this being said, as a company, what can you do differently? Within this article, we will be covering 3 key areas where you should be consolidating your efforts to protect not only your customers but your business when it comes to web security.

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If you’re thinking of coding your own authentication, just don’t. Unless you are an IT or data firm (like us!), there’s a high possibility you won’t get it right. And, this one issue can cause a variety of problems from ID leaks to lack of encryption, to even possible hijacking.

Instead of leaving this to guesswork, use a proper framework for your database. Even if you aren’t super knowledgeable in this sense, it should still be fairly easy to understand and implement.


We all make mistakes – we’re only human. But, when it comes to web security this is one place you don’t want to be fooling around. However, having misconfigured servers etc. is more common than you’d think, and more than most companies would admit to. Often, the reasoning isn’t even a bad developer or IT personnel. Mostly, this is because there are just so many factors when it comes to configuration. Meaning, there are more areas to mess up in.

So, if normal human error is the cause, what’s the solution? Automation. By implementing an automated process you can create a secure “build and deploy” process to keep your sensitives safe and secure.

Data Exposure

In case you didn’t know or haven’t heard the news around the grapevine, we want to make sure this is very clear – all sensitive data needs to be encrypted. User names, passwords, payment info… the list goes on. Even the smallest details can put your customers at risk of hacking, identity theft, and more.

To ensure this is happening, you need to implement a few things. First, you can check AES for standards and information. Next, make sure your site has an SSL certificate. This creates the HTTPS, or secure, site version.

Then, as far as storage goes, make sure you are only capturing data that you actually need. The more information you gather, the worse. So only collect what is necessary. Then, do these things:

  • Do not store credit card information
  • Encrypt sensitive data
  • Hash passwords
  • Do not store the encryption keys and protected data together

Long story short – house your data well, hide information as much as possible, only track what you need, and make sure your database is set up correctly and without the chance of human error (if possible). As the digital age continues to grow, it’s important to continue to learn and understand what needs to be done to protect the real people – your customers. It’s time to stop being a statistic.

Need help with IT and security? Hey, we do that! Check out Wave Technology to see what we can do to keep you and your business safe.