Mastering UX for Your eCommerce Site | Wave Interactive

If you’ve worked in different industries, you know that eCommerce is its own beast to manage. It can be hard to understand the best ways to showcase products and provide information all while making sure the site is easy and user-friendly. This is key considering that UX has become more and more important as technology advances.

Here are some UX stats you should be aware of:

  • 53% of mobile users leave a site if it doesn’t load in under 3 seconds
  • 50% of eCommerce revenue is from mobile users
  • You have roughly 10 seconds to impress your users

So, you know the stats, you know the overall importance of UX, but how can you ensure that you’re doing the right thing when it comes to eCommerce specifically? Let’s take a look!

Tweet: 3 ways you can master #UX for your #eCommerce site!

Focus on the Customer

Any customer-centric business knows that it’s important to focus on the customer’s wants and needs. However, when it comes to UX this aspect requires much more attention. It’s not just about making the site look good, you also have to think of what the customer is trying to accomplish by visiting your site. Here are some key things to keep in mind:

  • Informational content
  • Easy access to photos/design elements
  • Navigation (more on that later)
  • Visual representation
  • Voice search

Make it Responsive

By now, if your site isn’t responsive your online sales might be suffering. Ever since an early 2018 update, Google indexes mobile sites first. This means your site has to be responsive and adjust to different platforms easily including mobile, tablet, and desktop (not to mention different brands, etc.). Here’s what you can do:

  • Ensure the layout is adjustable
  • Don’t forget about media files
  • Remember the text
  • Add in media queries and meta tags

Organize It

We hit on this a little bit in the first section – navigation. This, above anything else, is so important to consider. What good is your content, design, or imagery is your users can’t find it? Focus on how your users flow through the site. Is everything reachable? Is everything easy to understand? How long does it take for them to get to each product? These are just a few questions to keep in mind, but here are some other ideas as well:

  • Understand the site hierarchy
  • Make CTAs visible
  • Remember user behavior (does it reflect how you want your site to be viewed?)
  • Keep a sitemap on hand (a layout of every page and how they connect)
  • Keep it simple. Your navigation should have roughly 6 pages and everything should be no more than 3 clicks away from the home page

UX doesn’t have to be a mystery, and eCommerce doesn’t have to be complicated. In the end, it’s all about putting yourself in your customer’s shoes. What do they want? What do they need? And, most importantly, what do they expect from you?

Need more help masting UX and all its glory? See how the team at Wave can help!