Here at Wave we do a lot of things around design – UX design specifically. We make focusing on how the user with interact and engage with the design our top priority, and so should you. But, there’s a lot that goes into what makes a design element work well and correctly. So, where should your focus be? What things should you be avoiding and what should you take some extra time to evaluate?
All are great questions! And, although most of these will depend per project, client, company, etc. we’ve got some general answers that are sure to help get you started on the right foot, no matter the circumstances.
Do: Define Priorities
Once a plan or idea is formulated it’s tough not to just hunker down and get to work. But, before you do anything it’s time to first collaborate and communicate with your team. Take time to have a meeting with everyone you feel will be involved to task out specific elements, discuss timelines or any major deadlines, and, most importantly, figure out what goals and priorities you have for this project.
This step is critical in ensuring that all team members understand their roles, everyone else’s roles, and how it all plays together in the grand scheme of things. What order to tasks need to be done? Who will need to work together to complete certain elements? Make sure your team is all on the same page and is aware of how all the pieces need to play together.
Don’t: Waste Time and Other Resources
As they say in business, “Time is money!”. And, despite how cliche this saying is, it does hold some truth. Especially for huge projects, the resources you use can make or break the success of the design. This can include things like time management, tools used, money, rounds of edits, and more.
It is up to you and your team to ensure that the resources you use correlate with what the client needs, and that they are aware of this. The last thing you want is to have to upcharge a client unexpectedly because you underestimated time spent or having to use a different/new tool. Keep track of resources and make sure everyone is aware of them.
Do: Test, Test, and Test Some More
When a design is complete, you want to make sure it is compatible with EVERYTHING. A design that can only be seen on desktop or through a specific browser means that a majority of your audience is potentially not seeing anything. And, if that’s the case, what was the point of making anything in the first place? This is why you test.
There are many apps, extensions, and tools out there that will help you test on a variety of different platforms to ensure that the design is responsive. But, that’s not where testing ends. If there are any links, videos, graphics, or animations involved test them on every platform to be sure that your audience will be able to grasp the full experience your team has created.
Don’t: Make Things Complicated
Simple, easy to understand. More than likely, that is what your audience wants. Plus, those are the factors that make UX what it is – something that everyone is able to easily interact with. So, to stay in line with UX design, be sure not to go overboard. As creatives, it can be difficult to hold back, especially if you have a great idea. But, it’s important to know when to edit and simplify for the greater good. A design that is overly complicated or tough to understand won’t appeal to the masses, and both you and your audience will suffer because of it.
These dos and don’ts may seem pretty standard, but when the projects keep rolling and work gets busy, it can be difficult to remember the basics. Just be sure to always take UX into account. Keep things easy, but also stretch your design brain. Marrying the two together is the perfect combination to create something beautiful.
Want some more UX Design insights? Check out our other articles!