UX and UI - What’s the Difference? | Wave Interactive

When it comes to design, UX and UI might seem like the same thing. After all, they both have to do with the user (or, visitor of the site) right? Yes, and no. Although UX and UI look to accomplish the same objectives (making the user’s experience and use of the site a good one), doesn’t mean they are the same.

Each of these focuses on very specific aspects of your site, app, and technology. In a sense, they come together like a puzzle to create a beautiful picture. You can’t have true success without incorporating both of them.

So, fine, you need both UX and UI, and you can’t have one without the other. But, what do they do? In this article, we’re breaking down features, tips, and stats for each so that you know exactly how to answer that question by the time you’re done reading. Let’s get started.

Twitter: Understanding the differences between #UX and UI:

What is UX?

UX, or User Experience, is the technical side of things. How does a user move through the site? But, more importantly, it works to enhance the customer satisfaction by improving things like usability, use of aspects of the site, and the pleasure between both the customer and the product (your site, app, technology, etc.).

UX Stats to Know:

  • Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%
  • 74% of people are likely to return to a website if it is optimized for mobile
  • Every $1 invested in UX results in a return between $2 and $100

What is UI?

UI, or User Interface, on the other hand, focuses more on design (didn’t see that one coming did ya?). This involves the look and feel or the presentation and interactivity of a product/site. Is it easy on the eyes? What about navigation? To put it simply, this is usually where “graphic design” comes into play.

UI Stats to know:

  • Almost 60% of users say they will not recommend a business that has a badly designed mobile site
  • Almost 40% of users will stop engaging if they find the content or layout of a website shabby and tatty
  • 94% of visitors stopped trusting websites with degraded web design

Moral of the story – you need both UX and UI to work together for your site to perform at its absolute best. They each bring factors to the table that you business can’t afford to ignore. Plus, why wouldn’t you want to make your site, easy to use and beautiful all while making your users happy?

Contact Wave today to see how we can help provide the best of both worlds.