5 User Experience Design Trends | Wave Interactive

We’ve said it once and we’ll say it again – things are always changing. We’re sure you guys get it by now. But, nonetheless, we wanted to keep you updated with some of the latest user experience design trends of this year.

Some you may have heard of, but there may be a few surprises (spoiler: there’s tech involved). Keep reading to see what trends you need to keep in mind as you amp up your designs.

Tweet: Have you heard of the latest #design trends? Check out these 5:

1. Voice

Voice search is slowly becoming all the rage. It’s changing search as we know it, and making content creation all the more difficult. People are using their voices to find things, and the experience you give when your result comes up is crucial. Ensure that what you’re offering has detailed alt text and responsiveness so that it caters to a wide range of audiences.

2. Personal User Interface

Personal User Interface (or, PUI) simply means creating an interface customized to an individual user’s experience. Think of that episode of “Black Mirror” or any interactive shows/stories you have seen recently (this is really big on Netflix). These companies are creating a truly unique experience based on the choices of the user. From a design standpoint, this means creating generic backdrops or simulations that can cater to everyone’s personal needs.

3. AR

Augmented reality is another topic of interest that is sweeping the nation. Many stores and brands are using this technology to allow people to view and even try on clothes, etc. before they purchase. This means the design and user experience behind them has to be flawless. Creating a second reality inside the store people are in requires blending in with the surroundings while ensuring that UX is addressed through speed, resolution, responsiveness, and more.

4. Navigation

If you know UX then you know that website navigation is key in helping visitor journeys and more. However, as the demand generation increases and attention spans decrease, you have less and less time to get the customer to where you want them. And, for that matter, where they want to be. So, understanding how your visitors interact with your site and what journey is the best to take them on in order to get the best information is crucial.

5. Video

Content might be king, but video is the king of content. This holds more true as 6 out of 10 people would rather watch online videos than television and mobile video consumption rises by 100% every year. Creating short, informational videos has been proven to be the best way to make the most engaging content that captures the interest of your audience.

These 5 trends cover the basics, but truth be told there are so many other user experience design trends that we just couldn’t cover them all! Want to make sure your content stays up to date? Learn more about the UX Design department at Wave interactive and how we can help your site!