SEO has been a buzzword for years. In fact, 67k searches are performed on Google every second, meaning companies are working hard to start ranking within top results. By now, Silicon Valley is filled to the brim with marketers and coders who specialize in SEO. However, for some companies, true success in this medium still seems to be far away.
Profiting from understanding and catering to Google and other search engines doesn’t have to be a fantasy that only the biggest companies are able to achieve. Here are 3 ways you too can cash in on SEO success.
Tweet: 67k searches are performed on Google every second. Is your #SEO strategy taking advantage?
If you know SEO, you know that on-page practices are just the beginning. The structure and content of your page is of course important, but it isn’t the only thing that impact both crawlibility and indexability. There is also a technical side to SEO.
In order to best understand how Google and other search engines crawl your site, and if they encounter any hurdles while doing so, it’s important to run your site through a crawl simulator. This produces an audit that lets you know if any technical issues (like meta data, sitemap issues, and compression) exist. Running these periodically or even monthly can help you manage and correct errors in a timely manner to ensure that search engines crawlers are able to access the very best version of your site.
Crawl simulators to check out:
Just like any aspect of marketing, if you’re not reporting and measuring performance you won’t be able to grasp frull ROI (return on investment). When it comes to SEO, the same applies. And, this channel of traffic may actually be able to give you insights that others can’t, which could be more valuable.
For example, understanding traffic amount vs. revenue and even measuring conversions such as form entries, button clicks, etc. can give you a better idea of how your site/business is performing organically (that is, without any serious promotion or marketing). This is vital for stakeholders and marketers alike.
Metrics you should be measuring:
- Keyword ranking
- Conversions (set as goals or events)
- Page positions
So, what do we mean by “incentives”?
SEO isn’t a set it and forget it kind of task. It goes beyond just updating keywords and interlinking a few key pages. It’s something you have to keep working at.
- How can we best optimize this page?
- How can we continue to rank higher?
- What content can we use to rank for new keywords?
- How can we integrate SEO with lead generation?
So many aspects of marketing tie into SEO, and you need to ensure that your strategy is taking this all into account. In short, it’s not just about maintenance – it’s about growth. Have a designated team or even project manager whose main focus is being strategic in thinking of ways to better the SEO efforts you already have in play, and implement new ideas to expand even further.
SEO might be a buzzword that everyone uses, and there might be hundred (if not thousands) of amazing pros out there. But, that doesn’t mean that it comes as an easy task. Knowing the many levels and strategies of SEO is key to help drive your team, and business, towards true success.