If you follow Google “ranking factors” at all, you know that they are usually pretty secretive about what aspects they actually consider. However, one this is for sure – they look at E.A.T. That’s expertise, authority, and trust. And, one of the best ways to accomplish that is through backlinks.
“a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation.”
Seems pretty simple, but backlinks can actually be quite complicated. Many feel they are hard to get and, although the more the better, many of these can sometimes be from spam or “toxic” sites, which actually hurt your site in return. So, instead of going in blind, we’ve put together 5 backlink strategies you can implement right now in order to strengthen your authority and build trust with your audience.
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You’d be surprised by how often people might mention you or your brand without you even knowing about it. This is a great opportunity. By using tools such as BuzzSumo (here’s a great example of us giving them a backlink!), you can find and monitor brand mentions. Then, after checking if there is a link or not, reach out to the author or publisher of the blog asking if they can link to your site with your name as the anchor text.
Simple, fast, and effective way to get valuable link equity.
If you want it, you have to go get it yourself right? This is what outreach consists of – finding journalists and pitching to them to add your link to an article. Or, pitching a topic that your (or they) can write about and then link to you. But, this is harder than it seems and it often the hardest way to get backlinks.
The reason is that journalists get pitches all the time. They will most likely just skim over your email. But, there are ways to grab their attention. Make sure you capture their attention and talk about something that would really interest them. More importantly, be specific on the topic and make sure it will add value.
As a team who manages backlinks for their clients (yeah, that’s something our SEO team handles, no biggie), we know images can be beneficial. When importing images make sure you’re adding in alt text, or a description about what the image contains. More than likely, bloggers will search for images and yours may show up. Then, when they use it, most will link to the original. This is a great way to get backlinks, but since it’s just an image it can also be the easiest way to end up on toxic sites, so be sure to monitor these closely.
More than likely you know how important directories are to local SEO. They help maintain reputation and build brand within local/industry markets by having your contact and company information readily available. However, did you know they are also used by Google?
Search engines routinely scan directories to find information about your company including address, description, and even reviews. They use this to validate how much of an expert, or how “legit”, your company is. That means these backlinks are especially important. Be sure that all information is cohesive across platforms and that you are monitoring this data.
Lastly, this backlink strategy also involves a content monitoring system. Look up topics that your company writes about. Or, maybe even more broad, just your industry in general that you have great content for. Then, search the article. See any broken links? Great! Reach out to the author or publisher and see if your awesome (related) content of resource can replace it.
Backlinks are important, and they aren’t always easy. But, if you know what strategies to implement, focus on doing a few really well. With that, you’re bound to increase your E.A.T and maybe even your ranking. As long as the backlinks are from good quality and reputable sources that it.
Want help managing your links? Our optimization team does that!