Strategy + Execution
WAVE Interactive’s multidisciplinary team of engineers, designers, strategists, and system architects allows a unique, multi-faceted approach to our clients’ digital challenges.
Our UI/UX + Design team specializes in several key competencies including:
- User research + testing
- Brand identity + design systems
- Website + App UI/UX design
- Multichannel design
- Content development + curation
- Print + Packaging + Environment
User Research + Testing
We begin by understanding the landscape in which your business operates. Through strategic and informal processes, we take an in-depth look at your brand, your marketing, your customers, your competitors as well as whom you are not reaching and why.
Working closely with development teams, we create smooth and intuitive transactional experiences.
This allows for an easy user interface while encouraging alliance.
Evaluating competitor strategies to understand the overall landscape.
Simultaneously testing options for the most efficacy and impact.
Brand Identity + Design Systems
Brand is a voice, a look, a feeling. WAVE’s approach to brand is comprehensive, bringing together logo marks, colors, fonts, iconography and photography styling and the rules to keep it consistent for internal and external ambassadors.
Creating a consistent flow of marketing materials is essential to marketing campaigns. We ensure that all materials we touch bring together the core brand concepts alongside an individualized experience for the initiatives at hand. Putting them together tells a story that helps current and potential customers understand and connect with your brand.
WAVE believes the form, function and the aesthetic quality of a design need to remain in balance in order to achieve the most beautiful and effective user experience. We believe the purpose of design is to engage users, evoke a feeling and create the opportunity for your audience to take action and convert. Design is not only about look and feel, but also about behavior. We merge creativity and functionality at their highest levels.
We have worked with 100’s of organizations in dozens of industries creating effective design. We create compelling experiences to tell your story.
Sometimes a targeted effort coupled with an advertising or promotional initiative is all you need. We work on existing brands and/or introduce new concepts to achieve the desired objective.
Working closely with development teams, we create smooth and intuitive transactional experiences. This allows for an easy user interface while encouraging alliance.
Content Development + Curation
WAVE works to assist our clients to determine an effective content strategy and the best plan for implementation.
We look for the best way to tell your story and illustrate your brand.
Our experience includes:
- Conversion and performance optimized content
- Procurement for photography, video and illustrations
- Art direction
- User-engagement elements
Print + Packaging + Environment
Complementing your digital strategy with effective brand implementation is realized through the use of print and environmental installations. Additionally, packaging needs to create a solid shelf-impact both on commerce sites as well as in traditional brick-and-mortar environments. WAVE’s experience in these realms create lasting user impact as well as temporary event or promotional success.
Our experience includes:
- Online and traditional medium advertising campaigns
- Sales Sheets
- Online and traditional medium newsletters
- Environmental signage/Way finding
- Trade show environments
- Business cards/Branding packages
- Branded clothing
- Promotional gifts
- Event logos
Your project is unique. That’s why we’ll develop a custom process to fit your goals and timeline,
while yielding the biggest return on your investment.
Below is an example of what our process could look like.