Search Engine Optimization is the strategies, tactics and processes aimed at increasing your website’s visibility in search results so the right audience can find your business at the most opportune time.
We begin by understanding the landscape in which your business operates. Through strategic and informal processes, we take an in-depth look at how your customers find you, how they behave once they find you, and any barriers that may result in them finding a competitor before you.
A qualitative analysis of all the content on your digital properties and its current and potential value in relation to overall SEO goals.
Identifying competitors both known and unknown, compare content and rankings, and understand current opportunities and gaps.
The adage “Content is King” has never been more true in SEO practices today. Our team knows that content type, its location on the page and overall site, as well as content maintenance are all essential pieces of the Search puzzle.
On Page Optimization
On-page SEO includes optimizing individual pages within a website to improve rankings for valuable search queries and increasing the ability to attract relevant traffic. This often includes keyword targeting, page segmentation (placing valuable keywords in prime areas on the page) and content considerations.
If your business targets customers within specific locations and service areas, local SEO can have a tremendous impact on how you’re found. With Google’s geolocation capabilities on, it’s more important than ever to have your finger on the pulse of your markets, no matter where they are.
We take metrics seriously, and know that our methods are only as good as our measurement. That’s why we offer monthly and quarterly KPI reporting to demonstrate how our strategies are impacting your site, and ultimately your ROI.
Keyword Research + Analysis
Keyword research and analysis is considered a key component of SEO. In a highly-competitive landscape, using the right keywords in the right places on your website can profoundly increase SEO efforts. The Wave team will create a keyword strategy that highlights any keyword gaps based on competitive analysis, searcher trends, keyword difficulty and other factors so you content if found in the right search results by the right audience.