What SEO can do for your business
Search Engine Optimization is the strategies, tactics and processes aimed at increasing your website’s visibility in search results so the right audience can find your business at the most opportune time. This helps increase the amount of traffic to your website, while improving the quality of traffic, bringing more qualified buyers to your site. The results are plentiful, the top being improved brand awareness and reach, and an exponential increase in conversion rate.
Audit + Discovery
We begin by understanding the landscape in which your business operates. Through strategic and informal processes, we take an in-depth look at how your customers find you, how they behave once they find you, and any barriers that may result in them finding a competitor before you.
This stage may include:
A qualitative analysis of all the content on your digital properties and its current and potential value in relation to overall SEO goals.
Identifying competitors both known and unknown, compare content and rankings, and understand current opportunities and gaps.
Technical SEO Audit
Assessing technical aspects of your site that encourage or impede search engine crawling and indexing including duplicate pages, redirects and broken links.
The adage “Content is King” has never been more true in SEO practices today. Our team knows that content type, its location on the page and overall site, as well as content maintenance are all essential pieces of the Search puzzle.
A timeline that prioritizes the most impactful efforts and low-hanging fruit
An action plan that addresses more complex issues individually
Perform a content analysis to highlight any gaps
Develop an editorial calendar suggesting frequency and type of content updates
Earning inbound links from reputable websites that are relevant to your industry can seem overwhelming, but Wave Interactive makes it simple. We work with you to create, implement and distribute content to relevant websites to improve your own site’s authority and position on the SERPs.
On Page Optimization
On-page SEO includes optimizing individual pages within a website to improve rankings for valuable search queries and increasing the ability to attract relevant traffic. This often includes keyword targeting, page segmentation (placing valuable keywords in prime areas on the page) and content considerations. Many businesses have found that on-page SEO performed on their site’s main pages can increase their traffic and conversion rate considerably.
On-page SEO results have included:
If your business targets customers in multiple locations, local SEO can have a tremendous impact on how you’re found from city to city and region to region. With Google’s mobile-first prioritization and geolocation capabilities on smartphones, it’s more important than ever to have your finger on the pulse of your markets, no matter where they are.
We take metrics very seriously, and know that our methods are only as good as our measurement. That’s why we offer monthly and quarterly KPI reporting to demonstrate how our strategies are impacting your site, and ultimately your ROI. We also create custom dashboards and monitor metrics frequently, and adjust our strategies accordingly.
KPI reporting metrics include:
- Organic Search Metrics
- User Engagement Metrics
- Conversion Metrics
- Audience Demographics
- Ranking Trends
- Visibility Distributions
- Modeled Traffic
- Keyword Performance
Keyword Research + Analysis
Keyword research and analysis is considered a key component of SEO, and it’s easy to see why. In a highly-competitive landscape, using the right keywords in the right places on your website can profoundly increase SEO efforts. The Wave team will create a keyword strategy that highlights any keyword gaps based on competitive analysis, searcher trends, keyword difficulty and other factors so you content if found in the right search results by the right audience.
A 360˚look at audience search demand and determining opportunities for your business.
Determining the appropriate optimization so that your business appears in the local results on the markets where potential customers are located.
Identifying what is influencing and impacting searches related to your business products or services.
Our Search Marketing process is highly customized to your business and marketing needs. We’re flexible enough to accommodate even the most complicated of SEO issues accurately and with the upmost standards of quality.
A potential SEO process may look like this: