Site Architecture - Journey Mapping, Problem Solving | Wave Interactive


The architecture is an important first step in the implementation process. WAVE’s engineers, designers and strategists work in conjunction with internal teams, 3rd party vendors and executive stakeholders to architect the solutions you need. Our process allows for a 360-degree view of a project and our architecture gives us a contextual understanding of everything that needs to be addressed.

The architecture will showcase the following:

•  User journey: how we want the user to flow from the landing pages to the subsequent pages
•  The breadth of content that will exist along with content display options
•  Various conversion points and outcomes on pages
•  Navigational structures and levels
•  UX/UI wireframes showing the elements for each page type
•  Functionality suggestions along with hierarchy
•  Content recommendations


Bringing it all together through architecture. This process is to establish the design of the structure and flow of the site involving technical, aesthetic and functional criteria. We will discuss what graphically needs to happen, what elements need to be included and what technically needs to be achieved. The end result is a comprehensive document and blueprint for the various stakeholders to begin implementation.

Journey Mapping

WAVE strives to understand your users’ point-of-view and will then use the user’s experience as the foundation of the journey map. We look to understand how they think and how they feel, as they interact with your brand across the multiple opportunities provided on the website. These touchpoints should meet the users’ needs while exceeding users’ expectations with an intuitive and delightful user-interface.  Ultimately, WAVE looks to provide a plan for engagement and conversion.

Complex Problem Solving

WAVE’s clients solve problems that allow us to identify new opportunities. We assess, strategize, map-out and implement solutions where you need it the most. By solving these problems, WAVE clears the path for new business growth and innovation. Learn more about our Technology/Implementation expertise.