Making Your Home Page the Center of Attention | Wave Interactive

Your home page is where the magic happens. Even if most referral or even organic traffic is coming through your blog or even services pages, more than likely your home page is still getting loads of traffic. That means it has to be prepared to take on that traffic and send people where they need to go. Think of it as the hub, or heart, of your site.

Sure, you may think your service page are important or maybe your contact page since that’s where conversions happen. However, before any of those pages can do their jobs, the home page has to prep your audience and send them on the right path towards the information they need.

So, how do you set your home page up for success? We’ve got the stats and tips to help you do it. Take a look.

Focus on What’s Important

Again, your home page is the center of navigation for your site, and that means the menu has to reflect that. So, showcase what is important. Where do you want your visitors to go? Where will they find out the most about your business or your products? Be sure that this is consistent throughout the page copy as well. Include CTAs and links to other areas of the site when appropriate.

Stats:

  • 36% of visitors will click a company’s logo to go to the home page after reaching the site via a referral
  • 86% of people want to see products and services on your home page
  • 64% want to find contact information
  • 52% want to find company information

Consider Design

We’ve talked about why design is important quite a bit. But, we’re going to discuss it again because it’s true – the look of your site is a leading factor in conversions and engagement. People care about what your site looks like, and it is no longer acceptable to have an unprofessional site with blocks or text, hard-to-read font, or clashing colors. If you want to improve UX and your quality of customers, it’s time to take a hard look and what you are presenting to the world.

Stats:

  • 94% of first impressions on a site are design related
  • 48% of people consider the website design to be the significant sign of credibility in a business
  • Design driven websites are 69% more likely to exceed business goals
  • 94% of negative website feedback is design related
  • 38% of people will stop engaging with a site if the content doesn’t look pretty on the page

Optimization

Optimization is our specialty, but we know that that isn’t the case for everyone. Knowing what to look for, what code needs to be implemented, and understanding if you really need that plug in or not can be daunting. However, there are small things you need to be paying attention to in order to ensure that your home page is running smoothly.

Focus on UX and speed. UX isn’t just about design, it also brings in usability and how your site works as a whole. Is it easy to navigate? Can users find the links they need? Are pages broken?

For speed, it’s important to remember that this is something that is always changing. Use tools like PageSpeed Insights to routinely check your speed score and see how you can improve. Note that, currently, anything over a 3 second load time is considered too slow.

Stats:

  • 70% of online businesses fail due to bad website usability
  • A single second of added load speed causes a 27% drop in sales

To put it simply, if you really want your home page, and site in general to succeed, put yourself in your customer’s shoes. Take a long, hard look at the design, usability, and optimization. Is everything up to par? Then, make this a part of your routine. Once a month, or even once a quarter, go through your site and look for changes or enhancements you can make. There is always room for improvement.

Don’t have the time or resources to do this yourself? Wave Interactive has a team focused solely on the optimization of your site. We can perform site audits, site strategies, and so much more. Contact us today!