You know content is king, but how do you make that content actually engaging? That’s a whole task all on it’s own. And, truth be told, even the most beautiful content pieces may not convert if you don’t get the copy right, etc. So many aspects go into making content engaging so that it actually works towards the success of your site and business.
Below, see what you need to focus on to ensure that your content is pushing limits, attracting visitors, and generating leads.
Tweet: Is your #content engaging? Here’s what you can do to make sure:
Showcasing diversity is helpful is quite a few areas – recruiting, team building, brand. But, it can also help when it comes to content. By diversifying your content, or using multiple different platforms, you can cater to a wider array of audience.
For example, having just written articles is a great way to show that you know your stuff through information, stats, and even printable case studies or helpful templates. However, adding in videos can make this information easier to digest as well as bring in more brand recognition aspects to what you are sharing. This helps you reach more people and get them interested. In fact, sticking with video content, this year 80% of global Internet consumption will be video content.
Here are a few other types of content you should be taking advantage of:
- Live Streams
If you’ve read any of our other great SEO articles, you should know that SEO isn’t just for search engines. How you adjust your site to fit the visitor and target market is key to SEO success. By implementing key pieces of on page SEO, you can ensure that you grab people’s attention while also helping them journey through information and your site.
Here are some SEO elements to consider:
- Topics/tags (especially for video)
- Meta Description
Master Your Tone of Voice
Have you read a lot of blogs? They all sound different. Each blog and company has a unique tone of voice, and you need one too. This should resonate with your audience and industry as well. Establishing your tone helps with brand recognition and consistency throughout the different content.
Make it Informational
We’ve said it before, if you are spreading specific information about a topic – stats are crucial. Give people new information and be able to back it up so that you come off as authoritative and trustworthy.
Create Your Engagement
Wait, we want you to create your own engagement? Yep, exactly! What we mean by this is leading people in the right direction so that they are actually able to engage in the first place. These include links and CTAs (call to actions) that ask people to like, follow, retweet, share, contact, download, and more. Studies have shown that by just asking, your social engagement can grow by 40%.
Creating content is just the first of many steps in marketing. For true success, engagement needs to happen. This can be anything from likes to even comments and messages. These, in turn, eventually lead of site visits and lead generation. So, it’s important that the content you put out into the world is working to push you in this direction.
Learn more about how Wave Interactive can help with your content marketing strategies by giving us a call today!