In a society all wrapped up in technology and “going digital” businesses of all sizes need to ensure they have a presence online (where everyone is). How do you get that presence? By investing in true website development to create a space that showcases you, as a business, but also offers a place where your potential, and current, customers can flock to in order to learn more.
But, there’s a catch, you can’t just make any ol’ website – it has to be great.
So, now you might be asking why. Why do I have to make such a huge investment? Why does it have to be such a big production? The answer is simple, it doesn’t have to be. Even small businesses just starting out can make a meaningful and functional website. The kicker lies in making sure it accomplishes 4 things. Let’s take a look:
Create A Brand
First things first, your website helps you to both create and solidify you brand. By having text, resources, images, and even a color scheme, you can create a look that is uniquely you. This works to set you apart from other companies, especially competitors, while working to formulate a recognizable image your customers can look for.
How to create a brand:
- Know your purpose
- See what others are doing and what you can do differently
- Know your audience, or the audience you want to reach
- Create a personality
- Don’t forget the logo and tagline (although, you probably already have this)
Grow An Audience
With your website you mostly want to do one thing – generate sales. However, if your website is great and you invested in making a great hub of information then it should be able to do something else to – help you grow your audience.
Even if you have a loyal following, your business needs to constantly be trying to convert people to watch what your up to, even if they haven’t become customers yet. This is because if they are checking out your site, they most likely will become customers at some point, and this ensures you have a nice wave of new followers.
A well invested and created website needs to also improve and work towards accomplishing user engagement. But first, what is user engagement? This is when a user (or visitor to your site) interacts with what you have. This could be button clicks, reading and liking a blog post, sharing a link, or even playing a video. This is one of the first steps to capturing those conversions you want so badly. If user engagement isn’t there, you won’t make the sales.
How to create user engagement:
- Making linking easy
- Display content and important pages upfront
- Make it simple
- Provide ways to explore or search
- Remember CTAs!
Now let’s get to the part you care about – the conversions. A great site doesn’t always mean more conversions, there’s actually quite a bit that goes into it. However, investing in creating a site that your customers can visit and use well does get the ball rolling.
Check out these stats:
- Videos can increase conversions by 86%
- Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15
- Companies saw a 160% increase in submissions when they decreased form fields from 11 to a mere four.
There you have it, the key reason you need to start investing in your website development. This isn’t something you can just slap together. You need to think through your needs, your strategies, your audience, and maybe even get some expert help. If all of this seems a little overwhelming, be sure to check out our services at WAVE to see how we can help!