If you have a site, you need traffic. Some of the best ways to get it are through ads, social media… But, the number one way will always be by utilizing organic through search engines. The only problem – what can you do to increase your site rank to get that traffic?
In this article, we’ll be highlighting 3 things that are bound to help you grow rankings, increase impressions, and gain more clicks (hint: that means for traffic!). But first, here are some need-to-know stats about organic traffic to help you better understand why this is so important:
- 93% of all online experiences begin with a search engine
- 67k searches are performed on Google every second
- Marketers who use a combination of organic SEO techniques and PPC ads see an average of 25% more clicks
- 28% of the searches for something local will result in a purchase
Tweet: Here’s what you need to do to help your site rank better! #SEO
We’ve talked keywords before, and more than likely you know that what they are. Just for clarity though, keywords are words or phrases searchers use when typing a query into a search engine. Rule of thumb, it’s not hard to make up keywords that you think your content should be focused on. However, it can be difficult understanding and implementing keywords that work. Not everything you think of is a search phrase, not to mention things like competitive scores or even your audience demographics can have a huge impact on what works and what doesn’t.
So, in order to ensure you are using good keywords correctly, here are some tips:
- Group your business into topics. What is it you want to focus on? This can be by product, service, information you cover, and more.
- Find related keywords. Most pages can’t rank for separate keywords unless they are very similar to each other. That being said, you want to make sure you have all your bases covered. Be aware of what you want to focus on, but also be sure to provide other keywords that support that topic.
- Placement is everything. If you can, and only if it makes sense and is not spammy, be sure to use your main topic keyword within your URL, page and article title, and headings/content on the page. Don’t overdo it, but make sure the message is clear.
This might sound a little technical and scary, but bear with us for a second. When talking about metadata, we’re simply referring to the data the search engines grab from your page. For instance, this means the title, description, tags, alt tags, and more that surround your content. It’s not as complicated as it sounds. And, if you install a plugin like Yoast, you can adjust and add metadata quite easily.
Still a little lost? Here are some tips:
- What for character count. Although Google seems to always be testing and changing their rules, they do cut off both titles and descriptions if they take up too much room.
- Don’t forget the keywords. It all needs to relate together so ensuring that your keywords are featured in your metas is important.
- Make it actionable. Obviously, you want to tell the searcher what they will find on the page, or what the page is about. But, you also want to entice them to click. Do this by ending with some form of CTA (call to action).
Content rules all. It’s how you ultimately connect to your audience and get your business out there. Whether it be on your site, an ad, a social post, or even a video, the content you provide is vital to how your site ranks. In fact, it is the key ranking factor. If your content is lacking in information or is riddled with mistakes, your traffic will leave causing rankings to drop. It all comes full circle.
How you can take your content further:
- Update and adjust regularly. Instead of always writing something new, think of how you can go back and rewrite or optimize older posts to help them rank better.
- Make it link-worthy. Provide information and tips that work to help the reader this way they are more likely to share or link to it. This helps build up your own site’s authority.
By gaining a better understanding of these 3 aspects when it comes to ranking, you should be able to take a good look at your current site and say, “How can I improve what is here?”. And, it should be known that it isn’t always about starting from scratch. It’s all about taking what you have worked to create and build it up, making it better as time goes on.
Need help implementing some of these awesome tips? Reach out to the team at Wave to see how we can help put things into perspective.