How to Keep Your Website Fresh | Wave Interactive

Think of how technology has changed in just the past decade. Touch screens, AI, machine learning – the list goes on. And, how has this fast transformation impacted society’s interaction with this technology? Easily it has made it so searchers and web users are always looking for the best information. This includes content, engagement, and even the look/feel of everything they encounter.

So, what does this mean for your website? Studies have shown that 55% of users leave a site after only 15 seconds. This means you need to ensure that your site is performing at its absolute best as a way to keep visitors engaged and moving.

Here are a few areas of focus that you need to focus on:

Design

How your site looks is the first step in making sure you grab the attention of your audience. Think about it, what do you do if you visit a site that has clashing colors and multiple font styles? You leave! Your audience is no different.

A website that fails to make a good first impression looks unprofessional and ruins your reputability to clients. This impacts not only engagement but will also have a negative impact on traffic, conversions, and ranking (yes, design and experience affects SEO).

Trends to Remember:

  • Adjust to the user and how they interact with the site
  • Customize and target your content (graphics, illustrations, photos)
  • Parallax Scrolling
  • Bright colors and clean lines (that fit your brand of course)

Responsiveness

Let’s get something straight – your site needs to be responsive! Now, what does this means? This means that, no matter the device or screen width, your site should be accessible to your audience from the platform of their choice and designed in a way to ensure all functionality. . This is especially critical as mobile indexing continues to grow with the rise (and popularity) of people using mobile devices as their main way of consuming information. Not having this responsiveness means just one thing for your site – it will fail.

Twitter: Did you know that 55% of users leave after spending only 15 seconds on a website? Here’s how to keep your site fresh: #WebDev

Content

You may have heard “content is king”, and this is no more true than directly on your site. The copy you display needs to be informative, short, sweet, and to the point. Most likely (unless you may be in e-commerce), your audience won’t spend long searching for what they are seeking.. The longer it takes them to find information, the more likely they are to just leave and search a different site.

So, what can you do? Make sure your content is always updated and relevant! One of the best ways to do this is 10x content. That is, taking existing content and updating it with new/more information to help your audience.

Revamping Current Content (10x it):

  • Update or add in stats
  • Add in content (most articles that rank well are 1,000+ words)
  • Adjust old or outdated topics to be more relevant
  • Add more engagement opportunities in your content
  • Share, share, share!

Keeping up with the Jones’ isn’t easy, but thankfully there are a few things you can do to make sure your site lasts the test of time. The simple answer – update it often. As in, every few years. This doesn’t always mean a full redesign, but looking through what could be done better with new tech and software is a must.

Not sure where your site stands? Contact the website experts at Wave Interactive to see how we can give your site a fresh face.