How AI Improves User Experience | Wave Interactive

We’ve all heard about how the robots are taking over. Although this is a blind threat, in reality, technology and especially AI are reshaping our world. With the help of automated chats, calls, and more life is changing, and no area or industry is going untouched. User experience included.

In fact, user experience is probably the most affected by these advancements simply due to the fact that this tech usually adjusts how services are done or how products are presented. All which ultimately affects the user or customer to some degree.

But, where are the real areas of focus? If things are changing, will it be for the better? It’s honestly up for you to be the judge of that. But, according to our research, these are the 3 aspects of user experience that not only will be (and are) changed by AI, but will be greatly improved.

Tweet: How is #UX improved with #AI? Wonder no more, we’ve got the answer:


Be real for a second – do you use the same password for just about everything? It’s highly recommended to have unique passwords all around, but chances are you have a least a few accounts that share the same thing. Trouble is, you set yourself up as the perfect prey for hackers and identity thieves. So, how can AI help?

One of the features that has, and continues to be, implemented is something known as continuous authentication. Put simply, this is a passive technique created to compare the user’s behavior throughout each session by using learned models of past behavior. This means looking for anomalies that could indicate someone else besides the account owner is using their data. These techniques use both “biometric” (movements) and “transactional” behaviors to notice any “at risk” activity. Then, the user is often notified or their card/account is put on hold until the company is able to verify that the actions taking place were not hostile.


Alexa, the Echo, Google Home… These are all the start of something amazing when it comes to AI and user experience. Communication and information gathering as we know it is starting to shift. Currently, these specific technologies still have to be programmed to some extent. However, they are able to ask questions, set reminders and more all based on their learning of your behavior. This also means that design, site, and technology wise making it easier and more efficient to interact with these devices is all the more important. Creating increased flexibility is one of the biggest drivers in innovation.


The world has always been diverse, but society is becoming more accepting to this variety of humans. And, the same can be said for technology as well. But, the truth is, AI has the great potential of all to fail when inclusion isn’t considered. Take, for example, different cultures or religions. By not understanding these differences and the aspects or even rituals that they have in place, entire sections of people are not represented, and also not a part of the equation (something that can impact other areas of the AI learning system). Being diverse and inclusive doesn’t just mean ensuring everyone has access. It also means having the technology and data you use branch into new areas of human behavior to best suit the user at hand.

Luckily, AI still has a long way to go so you and all the other techies out there have a while to understand what this all means and how you can incorporate it into your own software when the time comes. But, the fact of the matter is, AI is coming and it will influence user experience a great deal. So much so that the two will succeed hand in hand. Are you ready?