Digital marketing can seem overwhelming. After all, there’s a lot that goes into it and, if done incorrectly, it can cause more harm than good. But, that doesn’t mean there aren’t ways that you can utilize certain aspects to make your business successful. In fact, there’s lots of strategies, that are often time even free, that you can take advantage of. But first, let’s define digital marketing as a whole:
“…marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.” – Wikipedia
Wow, sounds like a lot. So, what elements do you need to focus on? What is going to help you be the most successful without breaking the bank? Let’s take a look.
Social media is both a curse and a God-sent. It’s a great way to interact and engage with your audience. However, it can be difficult to gain new followers. This is especially true on platforms like Facebook and Instagram where algorithm changes have made reaching audiences organically more and more of a challenge. Basically, you have to pay to play.
But, don’t let that discourage you. Interacting with your current audience is a great way to bring others in simply by word of mouth from others. Or, you can utilize things like groups, hashtags, and more to make it easier to be found.
Search engine optimization – we’ve talked about this a lot. It is one of the most vital tools for any business of any size. Not only is it free, but it involves ensuring your site is searchable on the web – period. Without this, it’s a wonder anyone will be able to find you. And, you don’t necessarily have to be a pro in order to do it (although it does help). Just be sure you have these simple things and we’re sure Google and other search engines will find and crawl your site.
- Google My Business or other listings set up. Make sure this data is accurate!
- Well written, informative content
- Keywords, title tags, and meta descriptions
- Links both to other sites and your own pages
No matter what you’ve heard about email being dead, it’s not true. In fact, email is one of your best assets. Of course, you don’t want to come off as spammy, but if used correctly it can be a vital tool to increase engagement and even conversions (meaning sales).
But, in order to get email right, here’s something things you should remember:
- Organize your CRM
- Understand Qualifiers (what makes a person the optimal buyer?)
- Make your emails targeted
- Utilize content
- Nurture your audience, don’t harass them
There are three key ways you can use specific elements of digital marketing to make your business better. And, here’s the kicker, anyone can start these. But, just because you start the game doesn’t mean you have the opportunity to finish it. Once you have the basics down, be sure to contact the team at Wave to see how we can take all your combined efforts and make then generate true results.