You just launched a brand new site. It’s sleek, professional, and easy to use. No text box or image out of place! But, for some reason, you haven’t gotten a new lead in over a month – not even a form completion for a download. So, what’s the deal?
Truth be told, it could be quite a few different factors. Or, it could just be that your shiny, new site isn’t optimized for conversions. Just because it looks good, doesn’t mean it can do the job. Especially if it wasn’t designed to do it. So, what can be done?
Here are a few ways you can ensure that your new or revamped site not only caters to UX (user experience), but also caters to bringing in new leads and website conversions.
Tweet: Check out these 3 ways you can use #design for optimal website conversion:
Understanding Your Message
You may recognize storyboarding from other outlets such as movies or comics. But, did you know this same practice can help your website as well?
It’s true! Before the design even begins, it’s important to understand what the overall message of the site is going to be. What story do you want to tell? What do you want people to know when they come to your site? What characteristics and products do you need to highlight? Essentially, how are you going to help the visitor?
Taking all of this into consideration helps you to formulate great website copy that will not only engage and draw in your site visitors, but also get them interested in learning more about you. This means they may travel through the site to see what you have to offer and are more likely to convert.
Using Your Best Content
Even seasoned writers sometimes have duds when it comes to content. Not everything works or hits home the way you think it will. That’s why you have to use good content to the fullest by prioritizing it when sharing and attracting your audience.
So, how does this relate to design? It helps to ensure that your focus is once again on what you have to offer and what you provide. By starting from a design stand-point you can easily be restricted and have to conform to a certain “box”. However, when you make content your priority, it helps to shape how the site should look and feel.
Colors, Colors, and More Colors
In a previous article, Design Elements You Should be Aware of, we discussed how important color is when it comes to designing. In that article, we mostly talked about art, logos, etc. However, the same goes for the design that is featured on your site. The colors, and combination of colors, you use can make all the difference in how a visitor interacts with the site.
When thinking of color however, it’s important to remember that these should be complementary (if not exact) to your brand colors. This will ensure recognition and cohesiveness.
Here are key ways you can best use color for your website:
- Draw in the visitor’s attention to certain elements (CTAs)
- Create contrast for an easy read
- Optimize colors to be used across all platforms
- Keep it simple with 3 colors
When conversions aren’t happening, especially on a newer site, many point to content or putting in more money for ads. When, in fact, the true culprit could be the actual design of the site itself. A cluttered, multi-colored, site with long paragraphs is never going to convert no matter how “technically sound” it is. That’s why paying attention to the layout, organization, and look or feel of your site is so important. Good UX will always be a winner.
See how Wave Interactive can help you take your website design up a notch!