In past articles we’ve hit on design, content, and even SEO. However, one major thing that hasn’t been covered is probably one of the most important aspects of your company and marketing campaigns – your brand identity.
Creating and maintaining a brand for your company isn’t as easy as it sounds. It’s not all picking colors and text, you also need to understand your tone, your voice. What really matters is your objectives. What are you working towards? How will you get there? Believe it or not, these aspects are all encompassed in what should be referred to as your “brand”. Making sure everything is consistent and points towards accomplishing the goals you set forth.
So, if it’s so important, how do you create a brand identity? Within this article, we’ll be explaining just that and providing tips to help you along the way.
Tweet: Need help in creating your #brand identity? Here’s what you need to focus on:
This is where it all starts. Your brand strategy needs to focus on two things:
Creating a strategy that works means not only identifying your key audience, but understanding them as well. Look into their demographics. Now, based on this, what are their interests? What competitors are they possibly involved with? And, then, how can you create something that resonates with them?
Next, focus on your goals. We hinted at this before, but once you understand your audience it’s easier to know what you really want to accomplish. Create things like a mission statement or values. How do you want your audience to perceive you? What do you want to be known for?
Second to strategy, your logo is probably the most important aspect of your brand identity that you will create. Think of the big companies – Wal-Mart, Burger King, Nike. The one thing these guys have in common is that their logo makes them instantly recognizable. You know who they are and, most importantly, it’s easy to remember for the future.
Here are some tips on creating the perfect logo for your business:
- Make sure it reflects and makes sense with what you do/provide. Having your logo and business correlate or making a connection ensures it to be a success.
- Make it stand out from the rest. Don’t follow the crowd.
- Color choice and plan is key. Use colors that correlate with your business, but also spark emotion and connection with your audience.
- Keep it simple. Remember, this should be easily recognized.
- Make it scalable. You should be able to use this logo on in a variety of ways from screen to print, and everything in between.
Here’s where it all comes together – the website. Now that you have your strategy and logo/basic brand design down, you need to start implementing it. Make sure you stick to the color scheme, font, and tone you laid out. Then, make sure your logo is always present and clickable to the home page. Making this connection and consistency will only help your audience remember and recognize you as a brand they want to interact with.
Extra tips on making a successful brand:
- Easy to understand
- Tell a story
- Always consider the customer
- Understand the reason behind the actions
- Make it last
Look, creating a brand identity isn’t easy and it’s not all color and shapes. In order to really pull it off and be successful, you have to hone in on a message and then create imagery and content around that message to support it. That is how you resonate with your audience. That is how you become memorable like the big guys.
Need help honing your brand? The branding experts at Wave can help! Contact us today.