SEO might be focused on search engines, but do you know what drives the search engine algorithm? Reader behavior. Here at Wave, we know that content and SEO need to be catered towards the visitor of the site. What information do they need? How do they need it presented? And, what can our platform do to help them?
If you aren’t optimizing toward your audience, you’re doing SEO wrong.
So, what can you do to correct this? It’s all about the content you use. By providing pieces of content, and types, that your audience is interested in, you ensure that your SEO will improve (as long as Google can also crawl the pages this content is on). Let’s take a look at 5 content types that are sure to grab the attention of your audience, and give you a bit of a boost.
Twitter: 5 #content types you need to be taking advantage of:
We all love video. It makes information easy to digest and understand. Not only that, but it’s engaging, and the right video can keep your customers around for the long-haul. Here are some video stats to back it up:
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- 64% of consumers make a purchase after watching branded social videos.
- Video drives a 157% increase in organic traffic from SERPs.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Your visitors love information. If they didn’t, what would be the point of the internet? It’s up to you to take advantage of that want and provide the product. One easy way to ensure this is by providing guides. Think of the times you have said, “if only I knew the steps to do this it wouldn’t be so complicated!”. Well, others are after the same thing and you can be their savior. Here are some great examples to show you what we mean:
- Beginner’s Guide to Social Media
- How to Write Magnetic Headlines
- The Ultimate Lifecycle Email Marketing Guide
Speaking of information, sometimes guides are a little too much. Sometimes, you need to just tell people what they need to do in a simple, easy to understand way. This is where lists come in. Providing lists can help create step-by-step processes and make it easy for others to find what they need. Here are some examples:
- 15 Content Marketing Tools You Can’t Live Without
- 65+ Social Networking Sites You Need to Know About
- 20 Popular Social Media Sites Right Now
Evergreen, or 10x, content is content that you can build upon and is always relevant. The whole definition is:
“content that is always relevant—much like the way evergreen trees retain their leaves all year round. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines.”
This is important as it builds both trust and authority when it comes to your audience and search engines themselves. They see that people are still interested in content that is 2,3, or even 4 years old. Creating that reliability helps to improve rankings.
Here are some examples of evergreen content:
- Case Studies
- How-To Guides
- Growing Lists
- Glossary of Knowledge
Long-form content is content that is usually close to 2,000. If you aren’t much of a writer this can seem really intimidating. However, having lots of information on one page is helpful to your readers in that they don’t have to go looking for more. Now, depending on the topic, this type of content might not always make sense. But, if you want to provide a good experience having a few pieces of key long-form content is important. Here are some long-form content stats you should know:
- Blog posts longer than 1,500 words get 68% more tweets and 22% more likes than shorter ones
- Long form content on the homepage converted 30% higher than short form content
Need help crafting content to help your SEO? Contact the Wave team today!