Marketing Archives - Wave Interactive
Digital Marketing Trends Headed into 2020

Digital Marketing Trends Headed into 2020

Digital marketing is changing now more than we have seen in quite a few years. Just to give a few examples, new apps and technology mean customers are interacting in new ways, Google had 3 huge core updates this year that changed the SERPs forever, and privacy or...
Creating Your Google My Business Strategy

Creating Your Google My Business Strategy

Google My Business, or GMB as some marketers refer to it, is one of the most important aspects of your online presence. However, most businesses ignore or are ignorant of the fact that this listing (and your reviews, posts, information) can be directly tied to your...
Top 5 Email Tools You Need In Your Arsenal

Top 5 Email Tools You Need In Your Arsenal

We get it, you want the very best email tools to help you accomplish marketing and sales goals. You need to take advantage of contact nurturing and more so that your business can be successful. The only question? – Which platform is the right fit for you? You...
Is Influencer Marketing Dead?

Is Influencer Marketing Dead?

“Influencer Marketing” – talk about a buzzword. Over the last few years, many have thrown this term around left and right. But, do you really know what an influencer is? Or, more importantly, do you know how to utilize these influencers to help your marketing...
Best Ways to Make Engaging Content

Best Ways to Make Engaging Content

You know content is king, but how do you make that content actually engaging? That’s a whole task all on it’s own. And, truth be told, even the most beautiful content pieces may not convert if you don’t get the copy right, etc. So many aspects go into making content...
Important Marketing Terms to Know

Important Marketing Terms to Know

Whether you’re new to marketing or a seasoned pro, you still need to ensure that you know the basics. And, what better basics to cover than some actual marketing terms, or lingo, that are used across the industry? Take a look and see if you know any of these terms:...