Marketing Archives - Wave Interactive
Best Ways to Make Engaging Content

Best Ways to Make Engaging Content

You know content is king, but how do you make that content actually engaging? That’s a whole task all on it’s own. And, truth be told, even the most beautiful content pieces may not convert if you don’t get the copy right, etc. So many aspects go into making content...
Important Marketing Terms to Know

Important Marketing Terms to Know

Whether you’re new to marketing or a seasoned pro, you still need to ensure that you know the basics. And, what better basics to cover than some actual marketing terms, or lingo, that are used across the industry? Take a look and see if you know any of these terms:...
3 Ways to Plan for Mobile Marketing

3 Ways to Plan for Mobile Marketing

Over just the past year, mobile has taken off. In fact, up to 70% of web traffic happens on a mobile device. In addition to its increase in popularity, search engines like Google have altered algorithms and indexing protocols in order to cater to these users. In March...
How to Get Better Conversions

How to Get Better Conversions

More often than not a website is about conversion. Conversion can mean many things depending on the site. It could be selling more products, getting more reservations or better educating your users. Regardless of your site’s goals, one of the best ways to improve...
Strategic Planning for Your Business

Strategic Planning for Your Business

Your site design hasn’t changed in 3 years, but what you do has. How do you show your audience that you are current and relevant and that your site represents the growth and forward thinking of your company? You have a new logo, new colors. You have a new business...