Custom Integrations - What You Should Know | Wave Interactive

At Wave, we know a thing or two about custom integrations. In fact, it’s one of our specialties. So, we wanted to spread the knowledge a bit and provide some extra information on what you should consider before making your own. Whether on your own or through an IT company (like us!), it’s important for you to be aware of the many aspects that needs your attention before making the final decision and implementing this technology.

Below you’ll find our 4 top areas of interest and how they could impact your custom integrations.

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One thing that is almost certain for all businesses – your customer base is going to grow. Or, at least you hope it does, and that means you have to plan for the future. Ensuring that your integration is scalable means that, as your company grows, it does as well. More systems involved, more data, and more people. All of it is key to your success. Anything otherwise could result in a system crash or even loosing the data involved.

Another thing this includes is updates, or reusability. This means that the integration has to handle the flow of data from multiple systems without errors and/or failures. This requires a tedious and specialized process. As your company grows, you will have to integrate with new systems or consume a different endpoints. Make sure your systems are prepared for this.


Need better collaboration? Traceability is the answer. A traceable system allows for quality check best practices to be put into place while also giving a better, holistic view of the data involved. To put it simply, a good integration solution should be able to consolidate all the pieces of information in one place. You have to make sure it’s universal enough that multiple systems with different requirements can use the same data or be able to use the same integration for multiple purposes in the system.

So, what if your system lacks this quality? Well, it has the potential to not only affect productivity but also can lead to a breach in regulatory compliance requirements.


Inflight failures when streams of updates are coming from disparate sources can be a nightmare if the integration doesn’t have a reliable failure recovery mechanism. This can lead to a loss or corruption of customer data, meaning it is critical for your system to support automatic recovery. However, it should also be noted that this kind of failure mechanism is impossible for an integration solution if it doesn’t keep a record of all transactions happening in an audit log.

With security, it should also be noted that you don’t want any unauthorized systems to be able to interact with your integration or insert in any data it shouldn’t be allowed to insert. This means your monitoring tech has to be top-notch. Use real time monitoring to know when the system is down, errors, breaches, and more.


Like anything, especially in tech, re-evaluating and updating your systems is crucial. You must always be prepared to ensure that your in-house solution is up to date and compatible with newer versions. Advance planning such as this makes it easier to adopt new features, but also significantly improves time to value. The reaction time to these changes becomes even more critical when dealing with Software as a service (SaaS) products.

In addition to these updates, understand that a change in business priorities, business needs, or the business model teams interact with each other. This means that when the business changes, your system should change as well to accommodate any new needs that have come to the surface.

If you’re thinking about making the jump in to creating custom integrations, especially in-house, you have to keep certain things in mind to ensure not only the success of your system or team and even business as well. The great thing is, you don’t have to go at it alone! Contact the experts at Wave today to see how we can collaborate on a system that works for you.