Development and Marketing Resources | Wave Interactive
Important Marketing Terms to Know

Important Marketing Terms to Know

Whether you’re new to marketing or a seasoned pro, you still need to ensure that you know the basics. And, what better basics to cover than some actual marketing terms, or lingo, that are used across the industry? Take a look and see if you know any of these terms:...
SEO for Beginners – What You Need to Know

SEO for Beginners – What You Need to Know

Search engine optimization, or SEO, can be a daunting aspect of marketing to get into for those who haven’t heard much about it. In fact, especially for small businesses and startups, SEO success can seem nearly impossible to accomplish. After all, what are all the...
Writing for User Experience

Writing for User Experience

In a past post, we discussed how design (and how designers think) can impact user experience. However, what wasn’t hinted at was the importance of the copy, or site content, that goes along with that design. How your site looks and feels is just the tip of the iceberg...
Understanding ADA Compliance for Websites

Understanding ADA Compliance for Websites

What is ADA? The Americans with Disability Act (ADA) first passed in 1990 as the counter part to the Civil Rights Act as a way to protect those with disabilities. Over the years, amendments to the act where passed in 2008 that increased the wording of the act in order...
3 Tips for SEO Success

3 Tips for SEO Success

SEO has been a buzzword for years. In fact, 67k searches are performed on Google every second, meaning companies are working hard to start ranking within top results. By now, Silicon Valley is filled to the brim with marketers and coders who specialize in SEO....
What UX Design Means to Us

What UX Design Means to Us

UX, or User Experience, can easily make or break your business. That may seem harsh but it’s true. 79% of people who don’t like what they find on one site will go back and search for another site. Meaning, if you aren’t giving the people what they want and offering an...
3 Ways to Plan for Mobile Marketing

3 Ways to Plan for Mobile Marketing

Over just the past year, mobile has taken off. In fact, up to 70% of web traffic happens on a mobile device. In addition to its increase in popularity, search engines like Google have altered algorithms and indexing protocols in order to cater to these users. In March...
How to Get Better Conversions

How to Get Better Conversions

More often than not a website is about conversion. Conversion can mean many things depending on the site. It could be selling more products, getting more reservations or better educating your users. Regardless of your site’s goals, one of the best ways to improve...
Complex Technology Integration You Should Know

Complex Technology Integration You Should Know

Integrating various technologies, external third-party services, databases and system languages to run your business on the web is becoming more and more common. As companies mature technologically, they often require bringing together multiple technologies and...
Strategic Planning for Your Business

Strategic Planning for Your Business

Your site design hasn’t changed in 3 years, but what you do has. How do you show your audience that you are current and relevant and that your site represents the growth and forward thinking of your company? You have a new logo, new colors. You have a new business...