Development and Marketing Resources | Wave Interactive
Digital Marketing Trends Headed into 2020

Digital Marketing Trends Headed into 2020

Digital marketing is changing now more than we have seen in quite a few years. Just to give a few examples, new apps and technology mean customers are interacting in new ways, Google had 3 huge core updates this year that changed the SERPs forever, and privacy or...
Collaboration Tips for Web Developers

Collaboration Tips for Web Developers

We may have talked about collaborating across departments and how to ensure you aren’t operating under silos. But what about within your own team? How can you create collaboration within, let’s say web development, that results in both a better process and great...
Making Your Home Page the Center of Attention

Making Your Home Page the Center of Attention

Your home page is where the magic happens. Even if most referral or even organic traffic is coming through your blog or even services pages, more than likely your home page is still getting loads of traffic. That means it has to be prepared to take on that traffic and...
Creating Your Google My Business Strategy

Creating Your Google My Business Strategy

Google My Business, or GMB as some marketers refer to it, is one of the most important aspects of your online presence. However, most businesses ignore or are ignorant of the fact that this listing (and your reviews, posts, information) can be directly tied to your...
4 Website Design Tips

4 Website Design Tips

We’ve talked design trends. But, the trends change and things that were once popular don’t always stick around (low-rise jeans, anyone?). That’s why, instead of talking trends, it’s time to provide some helpful design tips that will actually help your site no matter...
Who to Follow for Design Inspiration

Who to Follow for Design Inspiration

We all need a little inspiration every now and then, and design inspiration especially. No one is immune to the “creative block” so it’s important to follow others (be it a person or company) who both inspire and help get the creative juices flowing again. Here at...
5 Strategies for Getting Backlinks

5 Strategies for Getting Backlinks

If you follow Google “ranking factors” at all, you know that they are usually pretty secretive about what aspects they actually consider. However, one this is for sure – they look at E.A.T. That’s expertise, authority, and trust. And, one of the best ways to...
UX and UI – What’s the Difference?

UX and UI – What’s the Difference?

When it comes to design, UX and UI might seem like the same thing. After all, they both have to do with the user (or, visitor of the site) right? Yes, and no. Although UX and UI look to accomplish the same objectives (making the user’s experience and use of the site a...
Content That Helps SEO

Content That Helps SEO

SEO might be focused on search engines, but do you know what drives the search engine algorithm? Reader behavior. Here at Wave, we know that content and SEO need to be catered towards the visitor of the site. What information do they need? How do they need it...
Your Guide to Understanding Technical SEO

Your Guide to Understanding Technical SEO

If you thought SEO was a buzzword, technical SEO is probably even worse. When others hear this they usually shrink back and think, “there’s no way I can understand all this!”. But, the truth is, despite the name that hints at complexity, technical SEO isn’t all that...